PickUp USA Fitness

Liquid Capital Required

About PickUp USA Fitness



About PickUp USA Fitness

Do you dream of owning a business that is both profitable and rewarding? PickUp USA Fitness offers owners a way to transition from their day job and pave a path to greater financial and personal freedom. Begin a new and rewarding entrepreneurial career with an award-winning fitness franchise.

PickUp USA Fitness is the first and only basketball-focused fitness club concept operating in the United States and was founded to create a better way for people to play basketball. Our clubs are full-service basketball-focused gyms offering group & private basketball training, pickup basketball games with referees, and full weight and cardio rooms.

PickUp USA Fitness delivers an unparalleled gym experience to our customers. With a relentless focus on customer service, our gyms offer a true plug-and-play, simple operating model, and our services cater to a massive potential market of basketball and fitness enthusiasts. With over 30 million annual participants, PickUp USA Fitness is shaping the future of basketball. Turn your passion for basketball and fitness into a career with the fastest growing fitness franchise in the nation.



Why Choose PickUp USA Fitness?

Market Opportunity

60.9 million Americans belong to a fitness club (IHRSA data)

$30.01 billion total US fitness club revenues with average annual growth of 7.44% (Statista data)

Over 30 million people in the US played basketball within the last 12 months (Statista data)


Streamlined Operating Model

Plug- and-play operating model in-place to ensure there is no guesswork involved with operating your gym.

Less than 10 total employees needed to run a PickUp USA Fitness club.

Passionate staff that love fitness and basketball are naturally attracted to working at PickUp USA Fitness clubs.

Polished marketing, sales, and customer service processes maximize the growth and development of your club.

Established relationships with reputable suppliers and vendors: Gatorade, SportCourt, Wilson Basketball, StarTrac, ClaytonKendall and many more!

Minimal inventory management with simple processes for ease of operating.



An Unmatched Gym Experience

Our robust services provide massive value to our customers, and massive opportunities for our franchisees.


4 Ways We Make Money

PickUp USA Fitness Clubs generate revenue from 4 diverse channels.

Membership Dues

Private Training

Private Court Rental

Retail Sales



Training & Support

Comprehensive Support

Getting Your PickUp USA Fitness Open

PickUp USA Fitness franchisees receive industry leading support, guidance, and resources during all phases of development:


Site Selection Process

Step One: Determine Your Search Area

Step Two: Our Team will Develop Comprehensive Reports and Heat Maps

Step Three: Our Team will Show you Qualifying Facilities

Step Four: Our Team will Help You Negotiate Terms on a Lease or Purchase Agreement


Design and Planning Process

Step One: White Box the Building You Buy or Lease, and Start Pre-Selling Memberships

Step Two: Select Court Layout

Step Three: Design Fitness Room


Build Out Process

Step One: Courts are Installed!

Step Two: Fitness Room Installed

Step Three: Lounge, Front Desk, and Retail Shop Completed



Franchisee Training and Support

PickUp USA Fitness is nationally recognized for our industry leading training programs and our world-class support.

From the day you sign a franchise agreement you will have a dedicated team at our corporate office supporting you during every step of your journey.

Additionally, our comprehensive training programs ensure that you and your team have all of the tools to maximize your club’s financial and operational performance.


Industry Leading Training

The PickUp USA Fitness Franchise training curriculum is the most comprehensive in the fitness industry. Our training modules educate our franchise owners on all aspects of running a successful gym.

Intensive training occurs prior to your club opening, and consistent refresher trainings are administered thereafter to ensure you are always up to speed on best practices for operational and financial success. World-Class Support

At PickUp USA Fitness, we believe that the success of our franchisees is strongly correlated with the amount of support we provide.

With this mind, we allocate substantial resources to ensuring that every PickUp USA Fitness franchise owner has direct contact to our team during all stages of their entrepreneurial journey with us. We are by your side from day one!




PickUp USA started in Irwindale, CA in 2012 with a single service offered: PickUp basketball with referees. This concept flourished at the original store and several more basketball services were added to the menu, including group basketball training, private basketball training, basketball court rental, and full weight/cardio rooms. By 2016, PickUp USA was the premier spot for basketball training and PickUp games in Los Angeles.

PickUp USA awarded its first franchises in 2017 and now has locations in major markets across the country. We are looking for our next batch of franchise owners to help us continue our nationwide expansion.


Ideal Candidate

If you're as excited about basketball and fitness as we are, then PickUp USA Fitness may be the next step for you. PickUp USA seeks individuals who really believe in our concept. What we do is unique, and there is a huge market for our services. We spent years refining our brand before offering franchise opportunities, and we are looking for franchise owners that will be as passionate about our product as we are.

PickUp USA has a clearly defined playbook for franchisees to follow. The game plan has been developed and franchisees who put in the work, implement the plan, and stay focused on growing their club have a high likelihood of success within our system.


Interested in Learning More?

The fitness industry is growing and the demand for PickUp USA Fitness is at an all time high. PickUp USA Fitness is awarding franchise opportunities for our basketball-focused fitness club in select markets around the country. If you are interested in learning more details about franchising with us, please complete the form below, and we will send you additional details on our franchise program, as well as follow-up with you to answer any additional questions you have.

Request Franchise Info

Thousands of families across the United States are joining successful franchise systems to achieve their dreams of business ownership. At first glance, the process of starting a franchise can be extremely daunting; however with proper due-diligence and open conversations with Vice Presidents of Franchise Development you will discover which franchise systems are the right fit for you and your family.